Web Design
One fundamental way
to enhance your online marketing is the attractiveness and professionalism of
your website; in today’s internet-led world, your website is your main tool to
reflect your company, making it a key way to improve your online marketing. A
website should always suit the business, including enough detail of what it
does, and should provide valid information related to the business, as well as
being visually appealing.
The vast majority of consumers will now look to websites when looking for a service online, checking the website out first before investing their money. Consumers are also influenced by different aspects of the site, including:
The vast majority of consumers will now look to websites when looking for a service online, checking the website out first before investing their money. Consumers are also influenced by different aspects of the site, including:
- Loading Time
- Attractiveness
- Professionalism
- Quality and Quantity of Information
All these aspect
should be taken into consideration when looking to enhance the chances of
customers choosing your site over the hundreds of other competitors.
SEO
A massive problem
with online marketing is that a business has a fantastic looking website, which
they may have paid a large amount of money for, but no business coming from it.
It essential to have customers going to your website and this can be done
through SEO, or “Search Engine Optimisation”.
There are two
different types of SEO, off page and on page optimisation, in a nutshell, it
helps potential customers find your website and gets it in front of a wider
audience.
The on page
optimisation deals with what is on the website and in the website code, and
what could be improved to help the search engines identify that your site is
exactly what the customer is looking for in their search. Off page optimisation
comes from quality link building, through a variety of techniques including
content generation, articles and reciprocal linking to relevant sites.
Link Building
This is a huge part
of the SEO process which needs to be an ongoing effort. It comes under off page
optimisation and uses different techniques to help increase the chance of the
customers finding your website. Link building is like a voting system,
every link accounts for one vote and this allows search engines to find which
page are important and the most popular.
Over time link building has changed with different algorithms, making it a fighting battle to
keep up with the latest techniques in link building. What link building
essentially does is create more interest in the site and increases its
visibility, opening up doors to a wider audience.
Social Media
Social Media
One commonly missed
part of online marketing is social media, which allows the user to keep a
connection with the customer and, again, be used for getting to a wider
audience. Social Media is accessible to anyone and can be customised, it
now takes up a huge proportion of online presence and it is seen as a weakness
to a business if they haven’t got a social presence. It also allows a business
to engage with the target audience on a more personal, accessible level.
One of the main features with Social Media is that is can be seen or accessed almost anywhere, allowing people to see what the business is providing at any time and increasing the chance of the customer picking your company.
One of the main features with Social Media is that is can be seen or accessed almost anywhere, allowing people to see what the business is providing at any time and increasing the chance of the customer picking your company.
It is a myth that
for successful Social Media Marketing you need to spend hours each week on the
various different pages, it’s all about targeting the right people.
E Marketing
E Marketing
All businesses keep
records, email addresses from current customers, old customers and potential
customers. They are the easiest record of data to capture and can prove an
essential tool in your online marketing arsenal. The most important way of
using this data is through e-mail marketing.
Sending the right
information at the right time cannot only improve visits to your site but also
turn those potential clients into actual clients.
If you found this article interesting, you can check out “Make It, Find It,Share It” where we explain what we mean by the phrase and how it may help you. Alternatively, you can find more information about us on our website by clicking here.
If you found this article interesting, you can check out “Make It, Find It,Share It” where we explain what we mean by the phrase and how it may help you. Alternatively, you can find more information about us on our website by clicking here.
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