Should business
prepare for the effects of targeted negative SEO?
After reading the different effects of Google updates to
combat negative SEO, we found that
businesses were getting worried by negative SEO attacks.
businesses were getting worried by negative SEO attacks.
Firstly what is Negative SEO, the definition of Negative SEO
from SEO Metro is “a black
hat technique that uses bad text links with negative connotations linking back
to a competitor’s site, linking competitors to link farms and free-for-all
sites, etc.” It can also include hackers
or malware that has infiltrated the site to change or shutdown the site. When
these techniques are used it won’t help the sight been seen, causing it to be
demoted by Google and SERP (Search Engines Results Page) been lowered.
People have now thought of using these techniques to
purposely attempt at hitting competitors site with them and therefore
effectively bringing the SERP of the site down. I have heard of cases where
business have been targeted by these sorts of companies and have supposedly it
has affected their SERP.
How do you know that you
are being attacked?
Well
if your website is at page 1 one day for a certain keyword and it not there the
next, there may be a chance it could be an attack of Negative SEO. But the best
way is investigate what may be the cause of the issue. A way to do this would
be looking at backlinks to check that the site isn’t being spammed out to every
higga dickary directory site.
A
way to check is to monitor your backlinks that can be done by using such SEO
tools as :
Monitoring back links allows you to see where your site is
being applied; you will mostly see sites that aren’t SEO friendly with low PR
or no relevant to the business itself. These type of link Google picks up and
evaluates then judging if it relevant or not, if not it may affect the SERP of
the site.
If you find your site down or incorrect data, it could be
because of hacking or viruses that have infiltrated the site and therefore need
to be taken care of quickly as possible as they could be damaging different
areas of the site which will not help the SEO of the site.
Still if your
competitors are trying to attack your website, that doesn’t mean that what
they’ve doing will cause and problem or any judge able effect. It takes a lot
of knowhow and therefore experience to create real negative SEO and therefore
they would need to hire someone with that experience to attack.
By just entering the word Negative SEO sites can be found
with the aim to strategically attack a customer’s competitor site.
At the end of the day should business be worried about a competitive company, hiring someone to attack competitor SEO?
At the end of the day should business be worried about a competitive company, hiring someone to attack competitor SEO?
If
you find that someone is taking time and money into attacking your site it can
be very damaging and may cause problem. But looking at some cases people attacking
each other though these companies isn’t very cost effective.
The
best possible way to prevent and secure your site is to have a clean profile
with a good history and having high quality links making it a lot harder to
attack your SERP in the short term. The only issue that might be found with it is
hard to gain good qualitly of links when you have started up a new website,
plus having a site that has already entered itself in poor quailty links.
If you know that the site has been attacked by the negative SEO the best chance of you stopping the effects of it is to report it to Google, then they can check the site and see if the site has been getting attacked and will act accordingly.
For more information about Negative SEO, I would recommend that you look at:
If you know that the site has been attacked by the negative SEO the best chance of you stopping the effects of it is to report it to Google, then they can check the site and see if the site has been getting attacked and will act accordingly.
For more information about Negative SEO, I would recommend that you look at:
http://searchenginewatch.com/article/2172844/Understanding-Negative-SEO-How-to-Defend-Your-Website
About Us:-
We are Red Cow Media an Online Marketing Agency based in Manchester, we specialise in Web Design, SEO, Social Media Marketing and more. Check out our website for more information by clicking here.
About Us:-
We are Red Cow Media an Online Marketing Agency based in Manchester, we specialise in Web Design, SEO, Social Media Marketing and more. Check out our website for more information by clicking here.
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